AI search visibility: what you can measure today

AI-assisted discovery is real traffic, not a separate internet. The goal is to measure what exists and improve what you control.

Referrers you can see

When analytics is connected, segment sessions from known AI referrers. Treat it like any channel: landing pages, engagement, and conversions—not vanity visits.

Readiness on your site

Structured data, clear headings, and crawlable HTML still matter. Models and crawlers both consume what you publish; opaque widgets and buried copy hurt everywhere.

Stay honest

Sampled brand-mention checks are directional. Use them to prompt content updates, not to claim precise “AI rankings.”